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	<title>susan&#039;s musings</title>
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	<description>breathe notes from breathe books</description>
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		<title>The 40s</title>
		<link>http://breathebooks.com/wordpress/2013/05/09/the-40s/</link>
		<comments>http://breathebooks.com/wordpress/2013/05/09/the-40s/#comments</comments>
		<pubDate>Thu, 09 May 2013 20:45:10 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=295</guid>
		<description><![CDATA[So I&#8217;m looking back on the 40s  - not the 1940s &#8211; my 40s! Because tomorrow I turn 50. I cannot imagine what my fifties hold for me because there is no way I could have predicted the amazing happenings of my forties. Here are the highlights: When I was 39 I began the process [...]]]></description>
				<content:encoded><![CDATA[<p>So I&#8217;m looking back on the 40s  - not the 1940s &#8211; my 40s! Because tomorrow I turn 50. I cannot imagine what my fifties hold for me because there is no way I could have predicted the amazing happenings of my forties. Here are the highlights:</p>
<p>When I was 39 I began the process of creating breathe books. I was inspired while standing in the (now- closed) Bodhi Tree Bookstore in West Hollywood, California. I was in front of the reincarnation section and it hit me that I could have a bookstore with a reincarnation section! Thus the idea for breathe books was born, which luckily has consumed my forties!</p>
<p>I opened<a href="http://www.breathebooks.com"> breathe books</a>, in October 2004 when I was 41 years old, to amazing success! The bookstore was a hit from day one which was thrilling, exciting and exhausting and sometimes daunting. While I had support from a few friends, opening breathe was pretty much a solitary effort which I can now see was a major theme in my life. I was always determined to make things happen on my own. That way the success or failure was mine and mine alone. Much of my life has been spent this way.</p>
<p>But breathe books taught me, among other things, that accepting help is a good thing. That one does not have to go it alone all the time. And one does not have to compromise their soul to collaborate! This I have learned&#8230;</p>
<p>At the age of 44 I went to The Chopra Center in California (a lot of good things happen in CA!) and began my <a href="http://www.breathebooks.com/ayurveda">Ayurvedic journey</a>. A week-long stay there resulted in a 50 pound-weight loss and the beginning of a journey through this ancient Indian system of health that has now become my passion and a significant portion of my livelihood.</p>
<p>At the age of 45 (December 6, 2008 to be exact) a man walked into my bookstore. Not an extraordinary fact on a<br />
<a href="http://breathebooks.com/wordpress/wp-content/uploads/2013/05/larry-fb1.jpg"><img class="alignleft size-full wp-image-304" alt="larry fb" src="http://breathebooks.com/wordpress/wp-content/uploads/2013/05/larry-fb1.jpg" width="105" height="130" /></a>regular day. But this man had a spark I had never seen before in a person. And we chatted and chatted and I thought oh I could talk to (and look at!) this man for ever! One year later to the date, after enjoying the Mayor&#8217;s Christmas  Parade in Hampden, Larry Bohlen asked me to spend the rest of my life with him. From the day we met our future together was inevitable. We got <a href="https://www.facebook.com/media/set/?set=a.1636443864069.86071.1025899224&amp;type=3">married</a> on September 26, 2010.</p>
<p>On December 30, 2010, a friend walked into breathe books carrying the most adorable puppy in her arms. Me (not {yet} a dog person) said &#8211; oh let me me hold <a href="http://breathebooks.com/wordpress/wp-content/uploads/2011/02/100_4248.jpg"><img class="alignright size-thumbnail wp-image-243" alt="Ella Shakti Weis-Bohlen" src="http://breathebooks.com/wordpress/wp-content/uploads/2011/02/100_4248-150x150.jpg" width="150" height="150" /></a>her for just a minute&#8230;and that was that! Larry and I adopted &#8220;Speckles&#8221; on January 2, 2011 and our life raising a puppy began. We soon renamed her <a href="https://www.facebook.com/EllaWeisBohlen?fref=ts">Ellananda Shakti Weis-Bohlen</a> &#8211; Ella for short! To say I&#8217;m a crazy dog-lady now is a massive understatement!</p>
<p>So there I was, 47 years old, basking in the love of a husband, a wonderful marriage, and a beautiful dog, never knowing that any of this was even possible. I had no idea how much love one could have in their house, in their heart. It still astonishes me. Brings me to tears, even&#8230;</p>
<p>48 and 49 have continued to bring unexpected love to our home. Now we have Shadow, my mother-in-law&#8217;s dog, living with us. She and Ella are best friends and we have twice <a href="http://breathebooks.com/wordpress/wp-content/uploads/2013/05/315417_10200589854041905_2147443060_n.jpg"><img class="alignleft size-thumbnail wp-image-300" alt="315417_10200589854041905_2147443060_n" src="http://breathebooks.com/wordpress/wp-content/uploads/2013/05/315417_10200589854041905_2147443060_n-150x150.jpg" width="150" height="150" /></a>as much doggy love to go around!</p>
<p>At 49 and a half I decided that we really needed to expand breathe books in order for it to thrive and be around for a very long time. In addition to books, providing people with healthy, delicious food has become increasingly important to me. So the idea for <a href="https://www.facebook.com/breathebooks?fref=ts">breathe bookstore cafe </a>was born. Working together with Larry to create a business and financial plan, we&#8217;ve been able to raise nearly $150,000 to make this idea a reality. In our nine years of being part of the Baltimore community, so many of you believe in us and our mission that you are supporting our efforts to bring you vegetarian, vegan, gluten free and Ayurvedic foods! We hope to be open by the end of May.</p>
<p>I will be about a month into my fifties by then! And I have no idea what amazing adventures await me. All I know is that I&#8217;ve never felt better. I think I look better too! I&#8217;ve never been more comfortable with myself inside and out. I certainly have a heart filled to the brim with love and joy. I&#8217;m deeply humbled by all I have learned through my meditation, Ayurvedic and yoga practices, and all I have learned from my customers. While I have few close friends, I know and love thousands of people around the world! My close friends are dear to me. My mother is healthy and my sisters are fine.</p>
<p>So here&#8217;s to 50! I&#8217;m open to all the possibilities and look forward to 50 more years of great health, fun, joy, love and adventure. Abundance in all areas of our lives. Larry has shown me a world I didn&#8217;t even know was possible. Such deep love and commitment. I highly recommend this marriage thing! It&#8217;s more profound than I could have imagined. No matter what age you are, I hope you are able to share love and joy with all the beings in your world.</p>
<p>Love to all of you!</p>
<p>Susan</p>
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		<title>October continues with many great author events and our 8th birthday!</title>
		<link>http://breathebooks.com/wordpress/2012/10/15/285/</link>
		<comments>http://breathebooks.com/wordpress/2012/10/15/285/#comments</comments>
		<pubDate>Mon, 15 Oct 2012 21:48:10 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=285</guid>
		<description><![CDATA[Check out this week&#8217;s newsletter and the adorable picture of Ella!]]></description>
				<content:encoded><![CDATA[<p>Check out this week&#8217;s <a href="http://archive.constantcontact.com/fs163/1101497121160/archive/1111140486145.html">newsletter</a> and the adorable picture of Ella!</p>
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		<title>breathe bookstore cafe is coming!</title>
		<link>http://breathebooks.com/wordpress/2012/09/25/breathe-bookstore-cafe-is-coming/</link>
		<comments>http://breathebooks.com/wordpress/2012/09/25/breathe-bookstore-cafe-is-coming/#comments</comments>
		<pubDate>Tue, 25 Sep 2012 21:00:47 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=282</guid>
		<description><![CDATA[Read all about it in this week&#8217;s newsletter!]]></description>
				<content:encoded><![CDATA[<p>Read all about it in this week&#8217;s <a href="http://archive.constantcontact.com/fs009/1101497121160/archive/1110991839598.html">newsletter!</a></p>
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		<title>August at breathe</title>
		<link>http://breathebooks.com/wordpress/2012/07/25/august-at-breathe/</link>
		<comments>http://breathebooks.com/wordpress/2012/07/25/august-at-breathe/#comments</comments>
		<pubDate>Wed, 25 Jul 2012 19:27:04 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=279</guid>
		<description><![CDATA[See all of our August events here! And please come visit us in the store&#8230;Help us to dispel the myth that August is the slowest month of the year. We want August to ROCK! http://archive.constantcontact.com/fs009/1101497121160/archive/1110434387659.html]]></description>
				<content:encoded><![CDATA[<p>See all of our August events here! And please come visit us in the store&#8230;Help us to dispel the myth that August is the slowest month of the year. We want August to ROCK!</p>
<p><a href="http://archive.constantcontact.com/fs009/1101497121160/archive/1110434387659.html">http://archive.constantcontact.com/fs009/1101497121160/archive/1110434387659.html</a></p>
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		<title>Perfect Health Through Ayurveda class begins July 17!</title>
		<link>http://breathebooks.com/wordpress/2012/07/09/perfect-health-through-ayurveda-class-begins-july-17/</link>
		<comments>http://breathebooks.com/wordpress/2012/07/09/perfect-health-through-ayurveda-class-begins-july-17/#comments</comments>
		<pubDate>Mon, 09 Jul 2012 16:43:04 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=277</guid>
		<description><![CDATA[http://archive.constantcontact.com/fs009/1101497121160/archive/1110326338827.html]]></description>
				<content:encoded><![CDATA[<p><a title="Perfect Health Through Ayurveda" href="	http://archive.constantcontact.com/fs009/1101497121160/archive/1110326338827.html" target="_blank">http://archive.constantcontact.com/fs009/1101497121160/archive/1110326338827.html</a></p>
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		<title>Newsletter May 8, 2012</title>
		<link>http://breathebooks.com/wordpress/2012/05/09/newsletter-may-8-2012/</link>
		<comments>http://breathebooks.com/wordpress/2012/05/09/newsletter-may-8-2012/#comments</comments>
		<pubDate>Wed, 09 May 2012 20:42:54 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=269</guid>
		<description><![CDATA[See this week&#8217;s news letter here: http://archive.constantcontact.com/fs009/1101497121160/archive/1109922657518.html]]></description>
				<content:encoded><![CDATA[<p>See this week&#8217;s news letter here:<br />
<a href="http://archive.constantcontact.com/fs009/1101497121160/archive/1109922657518.html"> http://archive.constantcontact.com/fs009/1101497121160/archive/1109922657518.html</a></p>
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		<title>Transitions, always in transition</title>
		<link>http://breathebooks.com/wordpress/2011/09/07/transitions-always-in-transition/</link>
		<comments>http://breathebooks.com/wordpress/2011/09/07/transitions-always-in-transition/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 13:43:31 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=261</guid>
		<description><![CDATA[So the weather goddess really took this last-day-of-summer stuff seriously on Labor Day! When the weather transitions, I feel like there are so many new possibilities. It&#8217;s a reminder that everything changes and things become new again. At our Town Hall meeting about future possibilities for breathe books, many folks told me about their passion [...]]]></description>
				<content:encoded><![CDATA[<p>So the weather goddess really took this last-day-of-summer stuff  seriously on Labor Day! When the weather transitions, I feel like there  are so many new possibilities. It&#8217;s a reminder that everything changes  and things become new again.</p>
<p>At our Town Hall meeting about  future possibilities for breathe books, many folks told me about their  passion and love for the store and its&#8217; programs. It was overwhelming  and a little embarrassing, but at the end of the day, it was empowering.  Many great ideas flowed out of the group brainstorm.</p>
<p>Stay tuned  for new thoughts and directions, but at the same time, keeping the best  of breathe books and doing it even better! Thank you all so much for  your input &#8212; keep it coming!</p>
<p>Now we move full steam ahead with many amazing events this Fall. <em><strong>Meir Schneider</strong></em> expands on his previous standing-room only visit to breathe with a weekend workshop teaching <a href="http://r20.rs6.net/tn.jsp?llr=imoqf8bab&amp;et=1107400722380&amp;s=0&amp;e=0010u2UOMDsc98sdIzw4zSQUyF-bs35eBlKTn_Yy-HcCOcNidNNXhbgCoFEI1FkzqDfr7TrpKmGUWD4tm9-pljFmjKuCl7pjrtgGJ2FWo1NAwd6qTOP7Nqm9KYjR4zcuAp88v3s0-bCwXIQjSumP-PoG0R6MbVDBWnHNAfOUQYSzX0_myrx2B6sR6hBr3XIp4_L" target="_blank">Healing Through Self-Movement </a>designed to strengthen and improve vision. Space is limited! Please call soon to hold your space (September 17 &amp;18)</p>
<p>And very very very big&#8230;<em><strong>Mike Dooley</strong></em> <a href="http://r20.rs6.net/tn.jsp?llr=imoqf8bab&amp;et=1107400722380&amp;s=0&amp;e=0010u2UOMDsc98sdIzw4zSQUyF-bs35eBlKTn_Yy-HcCOcNidNNXhbgCoFEI1FkzqDfr7TrpKmGUWD4tm9-pljFmi-NT3raSsikTlV-c3GnyWUA8oGNJvSTcg==" target="_blank">(tut.com)</a> is coming on October 2! Please sign up soon so we know what kind of  space we need to hold his talk. Mike has over 44,000 fans on <a href="http://r20.rs6.net/tn.jsp?llr=imoqf8bab&amp;et=1107400722380&amp;s=0&amp;e=0010u2UOMDsc98sdIzw4zSQUyF-bs35eBlKTn_Yy-HcCOcNidNNXhbgCoFEI1FkzqDfr7TrpKmGUWD4tm9-pljFmvhdTHdqF58U6mYpQg-SWfomYU6kfL99S-GZ47Y00VLzTEKyQXUt2fa_pBSMkTHFWc8gpujKOrrTORwewcOfHtc=" target="_blank">Facebook</a> &#8212; make me feel like a schlump!</p>
<p>All  this and more below, including other October highlights. Remember that  Fall is a wonderful time to transition your health! Sign up for an <strong><em><a href="https://ui.constantcontact.com/visualeditor/visual_editor_preview.jsp?agent.uid=1107400722380&amp;fromView=previewFromDetail&amp;popin=true&amp;previewFromDetail=true&amp;previewFromSent=true&amp;pageName=ecampaign.ve.edit#Ayuconsult">Ayurvedic Consult</a></em></strong> with me in September or October and take $10 off of Ayurvedic Cooking  class (October 9)! You&#8217;ll be amazed at how small changes can have  dramatic results.</p>
<p>See our entire newsletter, including events here: <a href="http://archive.constantcontact.com/fs009/1101497121160/archive/1107400722380.html">http://archive.constantcontact.com/fs009/1101497121160/archive/1107400722380.html</a></p>
<p>And here&#8217;s your Ella photo of the week:</p>
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<td width="392"><img src="https://origin.ih.constantcontact.com/fs009/1101497121160/img/521.jpg" border="0" alt="Ella autumn" vspace="5" width="392" /></td>
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<td>Ella says, where did summer go?</td>
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		<title>Seeking Partner (s)&#8230;</title>
		<link>http://breathebooks.com/wordpress/2011/08/08/252/</link>
		<comments>http://breathebooks.com/wordpress/2011/08/08/252/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 23:54:04 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Ayurveda]]></category>
		<category><![CDATA[BNotes]]></category>
		<category><![CDATA[breathe books]]></category>
		<category><![CDATA[independent bookstores]]></category>
		<category><![CDATA[Susan Weis]]></category>
		<category><![CDATA[Susan Weis-Bohlen]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=252</guid>
		<description><![CDATA[Hi Everyone, As I write this the stock market is falling, the US has been downgraded by the S&#38;P, and our Congress went all dramatic on us with the debt ceiling limit issue. So is the sky falling? It&#8217;s still nice and bright in breathe books. We have about 25 people upstairs in second wind [...]]]></description>
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<td width="100%" align="left" valign="top">Hi Everyone,<br />
As  I write this the stock market is falling, the US has been downgraded by  the S&amp;P, and our Congress went all dramatic on us with the debt  ceiling limit issue. So is the sky falling?</p>
<p>It&#8217;s  still nice and bright in breathe books. We have about 25 people  upstairs in second wind at an IONS meeting and another 10 or so are in  breathing space for meditation tonight. I took in some<a href="http://www.baltimoregreencurrency.org/"> BNotes</a> today (our new local currency) and our psychic readers are booked up  for the next week. It feels good in here&#8230;in the little breathe books  world!</p>
<p>But  as the planet goes through these massive shifts (perhaps pre-cursors  and transformations leading to Dec. 2012) I&#8217;m trying to create my world  exactly as I want it to be. That is why I&#8217;m having a<a href="https://ui.constantcontact.com/rnavmap/em/ecampaign/visualeditor?agent.uid=1106807636633&amp;firstLoad=true&amp;trStringAutoresponderPage=null&amp;error=#townhall1"> Town Hall Meeting on Thursday, August 25 at 7:30 p.m. </a>to  talk about the future of breathe books. It is my intention to find an  individual, or a group of people, to partner with me so that we can grow  breathe books and its programs.</p>
<p>Among  the most popular events at breathe books are the Ayurvedic classes,  consults, workshops and retreats &#8212; here &#8212; and other places around the  region. I want to continue to grow this side of the business, which  teaches people how to take their health and well-being into their own  hands through nutrition, creating a healthy and detoxifying daily  routine, meditation and yoga, among other life-style changes.</p>
<p>I also love love love taking people on trips to sacred sites around the world. Our trip to<strong> <a href="http://archive.constantcontact.com/fs009/1101497121160/archive/1105558417415.html">India in November </a></strong>already has 11 people signed up! I would love to have the time to travel more and show people the world through spiritual eyes.</p>
<p>But  I also love love love breathe books!! So I&#8217;m trying to figure out a way  to keep a presence in the shop while doing what I do best for me and  hopefully beneficial to the community. It seems this can be accomplished  by partnering with someone who loves the store as I do, and wants to  create a niche for themselves, which would allow me time to teach and  travel, while they establish themselves in breathe books, creating an  even stronger presence in the community and the independent bookselling  world.</p>
<p>Does  this sound good to you? Let&#8217;s talk about it! I look forward to hearing  what our customers have to say. The book world is changing daily. With  the closure of Border&#8217;s, perhaps &#8220;small and independent&#8221; may be the way  to go! We can shift more easily with the times, we are in better contact  with our customers and community, and can respond faster to what you  want and need.</p>
<p>Feel  free to contact me anytime for more information on partnering with  breathe books. I&#8217;m in the exploratory phase, but I thought I&#8217;d let you  in on it!</p>
<p>love,</p>
<p>Susan</p>
<p>p.s. to all who have emailed me about Ella &#8212; here is your picture of the week!</p>
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<td width="332"><img src="https://origin.ih.constantcontact.com/fs009/1101497121160/img/498.jpg" border="0" alt="Ella Relaxing" hspace="0" vspace="0" width="322.5" height="247.5" /></td>
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<td><strong>Ella and me relaxing on Sunday</strong>.  Photo by Larry B.</td>
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		<title>new business model: how do bookstores survive? And what about the puppy?</title>
		<link>http://breathebooks.com/wordpress/2011/02/15/new-business-model-how-do-bookstores-survive-and-what-about-the-puppy/</link>
		<comments>http://breathebooks.com/wordpress/2011/02/15/new-business-model-how-do-bookstores-survive-and-what-about-the-puppy/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 22:35:53 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=242</guid>
		<description><![CDATA[I&#8217;ve been thinking A LOT about this lately. We sell less books; you buy less books, but maybe more ebooks or books online &#8211; which is fine! It&#8217;s just the way things are, but we don&#8217;t sell ebooks and I can&#8217;t compete with online sales, and even if we did, the margin of profit is [...]]]></description>
				<content:encoded><![CDATA[<p>I&#8217;ve been thinking A LOT about this lately. We sell less books; you buy less books, but maybe more ebooks or books online &#8211; which is fine! It&#8217;s just the way things are, but we don&#8217;t sell ebooks and I can&#8217;t compete with online sales, and even if we did, the margin of profit is pennies on the dollar. I&#8217;d rather let Amazon, B&amp;N and others deal with that right now.</p>
<p>So I just have to do what I do best (and I&#8217;m constantly re-evaluating that!) What is it that we do best at breathe and how do we monetize that so that I can pay the rent, pay my staff and make a living for myself and be around to create more?</p>
<p>I&#8217;m working on the answer to these questions and would love to hear your thoughts (email me at susan@breathebooks.com or comment here).</p>
<p>Our comfy little shop is the fertile ground upon which so many interesting things grow. As many of you know, breathe books has presented me with several life-changing gifts over the years, including meeting my husband Larry and our new puppy Ella Shakti!</p>
<div id="attachment_243" class="wp-caption alignleft" style="width: 160px"><a href="http://breathebooks.com/wordpress/wp-content/uploads/2011/02/100_4248.jpg"><img class="size-thumbnail wp-image-243" title="Ella Shakti Weis-Bohlen" src="http://breathebooks.com/wordpress/wp-content/uploads/2011/02/100_4248-150x150.jpg" alt="" width="150" height="150" /></a><p class="wp-caption-text">Ella Shakti Weis-Bohlen</p></div>
<p>So while I try to figure out the new economic reality and what it means to you and me, I can also just play with my puppy.</p>
<p>After we got her, the book by Eckhart Tolle, <em>Guardians of Beings</em>, kept coming into my mind. I took it home and read it the other day &#8211; tears filled my eyes. My little puppy is here with us for so many reasons &#8211; our little Guardian of Being who teaches us to constantly be in the moment. I think all she remembers of the past is how warm her mommy felt, and how safe she kept her. Her thoughts of the future are probably more of that &#8211; can I snuggle with mommy and daddy? Will they keep me warm and fed? Can I run around a lot today? She looks at us with those amazingly human eyes and just exudes love and gratitude. I try to shine those feelings right back to her.</p>
<p>Stay in the moment. Everything is fine right here. It will all work out as long as we keep doing the best we can&#8230;I want to do the best for my husband, my puppy, the store and the community. And, oh yeah, and me too! So I&#8217;m going to play with my puppy now.</p>
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		<title>Expanding</title>
		<link>http://breathebooks.com/wordpress/2010/05/14/expanding/</link>
		<comments>http://breathebooks.com/wordpress/2010/05/14/expanding/#comments</comments>
		<pubDate>Fri, 14 May 2010 13:12:58 +0000</pubDate>
		<dc:creator>Susan Weis-Bohlen</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://breathebooks.com/wordpress/?p=210</guid>
		<description><![CDATA[Hi All &#8212; the following is a letter I posted on Facebook recently. I send it with an open heart to all our wonderful supporters and customers: Dear breathe books customer, I need your help. Throughout the almost six years since I opened breathe books we&#8217;ve been quite successful. We attract authors and presenters from [...]]]></description>
				<content:encoded><![CDATA[<p>Hi All &#8212; the following is a letter I posted on Facebook recently. I send it with an open heart to all our wonderful supporters and customers:</p>
<p>Dear breathe books customer,</p>
<p>I need your help.</p>
<p>Throughout the almost six years since I opened breathe books we&#8217;ve been quite successful. We attract authors and presenters from around the world, we have turned a profit every year since we opened, and we hired Jenn Northington as full-time manager late last year.  It is a good business. Classes are often full and people show a great interest in our programs, but the truth of the matter is that people are simply not buying as much as they used to.</p>
<p>Still we have had such wonderful success, but I am not immune to the current economic situation. It&#8217;s become increasingly difficult to keep cash flow at a level to cover operating costs. That money allows us to pay presenters to come to breathe, and to stock the great variety of books, music, gifts and other items on our shelves, drawing a diverse group of customers. Inventory is a major investment.</p>
<p>To address this we&#8217;re doing something that may sound counter-intuitive: we&#8217;re going to expand. I believe that I need to bring you more of what you want.  In order to adapt to this new reality, breathe books is launching an expansion program.</p>
<p>The expansion plans include diversification of products, the addition of new classes, and ultimately the purchase a beautiful space to hold more classes, workshops, concerts, cooking classes and more. Here is where we need your help.  In order to finance the new business plan, we are starting a community investment program, modeled after a successful program in Brooklyn where the community recently supported the creation of a new bookstore in their neighborhood.</p>
<p>So I&#8217;m asking you today to help breathe books thrive as a center of community and learning. You can either donate money, invest in the store and receive interest on your principal (2% &#8211; 4% &#8211; you choose your interest), or purchase gift cards that never expire but have a start date one-year from purchase. Rather than having money sit in a CD in a bank, every time you come to breathe you will actually see your money at work. This is not only an investment in breathe books, it&#8217;s an investment in our community.</p>
<p>Please let me know if you are interested in learning more.  I&#8217;d be happy to send you the promissory note, investor&#8217;s agreement, and a business disclosure form, per Maryland State law. And of course I&#8217;d be happy to talk to you about how we will use the money raised in order to create a deeper foundation for the bookstore and continue to offer classes, books, products and experiences that enrich us all.</p>
<p>Thank you so much for taking the time to read this letter and for considering becoming a breathe books community investor!</p>
<p>With much love and gratitude,</p>
<p>Susan L. Weis</p>
<p>proprietress, breathe books, LLC</p>
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